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The future of Canada goose

by Canada Goose Online | post a comment

Expedition Parka Bonfire Mens Canada Goose

Dani Reiss is the President & CEO of Canada Goose, a company that his grandfather started. A self-starter with an educational background in English literature from the University of Toronto, he always knew he wanted to be a storyteller. However, he never imagined he’d be writing new chapters in the history of the iconic Canadian outerwear brand. Reiss took the position as President & CEO at the age of 27. Here, he sheds some light on the importance of “Made in Canada” and why the definition of “branding” is embedded in the DNA of Canada Goose outlet online.

When be asked for the future of Canada goose, Dani Reiss said, Truthfully, if you’d asked me 20 years ago, this was the last thing I thought I’d be doing. I couldn’t imagine getting excited about the parka business. And while it’s a family business, my parents didn’t want me to get involved either as they told me it’d be too hard and that I should be a doctor or lawyer instead. They agreed to let me work here for a summer to earn some money for traveling, but the intent was that it would be a short-term gig. That changed after I went to a tradeshow in Friedrichshafen, Germany. At the time, the company name was still Metro Sportswear Ltd., but I had an idea to go to Europe to build on a small part of business we already had in Europe, under the name, Canada Goose expedition jackets. What I learned there was that Europeans were hungry for an authentic, best in quality brand of Canadian-made outerwear. For them, the connection between outerwear designed for warmth and the Canadian climate was obvious and immediate. Then we saw the same thing in Canada. People understood how unique and amazing our products were and demand grew quickly.

Brands are a funny thing. Today, everything is a “brand,” but to me, you can’t be a real brand without history and heritage; an authentic product. I believe brands have a soul and that they stand for something; it’s more than just a label on a given item. Our mission is to free people from the cold –no matter where they live – and empower them to experience more from life. To achieve that, we have to make the best products out there, and we do. From being made in Canada, cheap canada goose parket online to using the best proprietary down blends with the right fabrics, to having the best employees across the country, we don’t skip on any aspect of quality. Continuing to make an authentic product is what we’re focused on and what has driven our success around the world

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